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Challenges of starting a success career from the aspect of the Z generation

Monika Fodor (), Katalin Jäckel and Tibor Pal Szilagyi ()
Additional contact information
Monika Fodor: Óbuda University
Katalin Jäckel: Budapest Business School University of Applied Sciences
Tibor Pal Szilagyi: Óbuda University

A chapter in Proceedings of FIKUSZ '17, 2017, pp 93-107 from Óbuda University, Keleti Faculty of Business and Management

Abstract: In this way, it's considerably hard to create a workplace atmosphere and tasks which are optimal, attractive and motivational for all employees having different value systems and social backgrounds. It's no coincidence that in the later decades, more and more research was aimed at understanding how the ranking of tools which can motivate employees changed. In light of how the HR field experienced an increased intensity in change. In this study, we introduce partial results of a research project, which was made with the support of the New National Excellence Programme (code: ÚNKP-17-4) of the Ministry of Human Resources. [1] As part of the two-phase project, we analysed the factors influencing the choice in career and workplace of the Z generation using both qualitative and quantitative techniques. The results - in our eyes - can be used well for companies which wish to broaden their horizons in creating new jobs, in order to reach the Z generation, as they can receive information on the important details that make the workplace more interesting and attractive for the younger generation.

Keywords: employer branding; generation marketing; primary research (search for similar items in EconPapers)
Date: 2017
ISBN: 978-963-449-064-7
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