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Management and Marketing in Pharmacy [Electronic resource]: the textbook for foreign students of higher pharmaceutical schools: in 2 parts / Z. Mnushko [at al.], ed. by prof. Z. Mnushko; National University of Pharmacy. – Electronic text data. – Kharkiv: Publishing center “Dialog”, 2016. – Part I: Management in Pharmacy. – 1 electronic opt. disk (CD-R). – 2,5 Mb. – System requirements: Adobe Acrobat Reader. – Title from the disk label

Mnushko Zoia M., Sofronova Iryna V., Aliekperova Nataliia V., Pestun Iryna V. and Timanyuk Iryna V.
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Timanyuk Iryna V.: National University of Pharmacy

in ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books from Publishing Center "Dialog"

Abstract: The basic theoretical principles of management and administration features, business and communication activities, personnel management, domestic and foreign labour laws in pharmacy are presented. Principles of pharmaceutical ethics, communication with clients of pharmacies, approaches and criteria for evaluating the effectiveness of pharmaceutical organizations have been described. The textbook is recommended for foreign students of higher pharmaceutical schools.

Keywords: pharmacy; management; entrepreneurship; communication; human resources; efficiency. (search for similar items in EconPapers)
JEL-codes: I20 M10 (search for similar items in EconPapers)
Date: 2016
ISBN: 978-617-7357-01-7, 978-617-7357-02-4
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