Management and Marketing in Pharmacy [Electronic resource]: the textbook for foreign students of higher pharmaceutical schools: in 2 parts / Z. Mnushko [at al.], ed. by prof. Z. Mnushko; National University of Pharmacy. – Electronic text data. – Kharkiv: Publishing center “Dialog”, 2016. – Part II: Marketing in Pharmacy. – 1 electronic opt. disk (CD-R). – 3,7 Mb. – System requirements: Adobe Acrobat Reader. – Title from the disk label

Mnushko Zoia M., Pestun Iryna V., Timanyuk Iryna V., Sofronova Iryna V. and Aliekperova Nataliia V.
Additional contact information
Mnushko Zoia M.: National University of Pharmacy
Pestun Iryna V.: National University of Pharmacy
Timanyuk Iryna V.: National University of Pharmacy
Sofronova Iryna V.: National University of Pharmacy
Aliekperova Nataliia V.: National University of Pharmacy

in ИЦ "Диалог" - учебная и научная литература. PC "Dialog" - Educational and Scientific Books from Publishing Center "Dialog"

Abstract: The textbook presents the basic theoretical principles of marketing and characteristics of pharmaceutical marketing, including marketing studies of medicines as a commodity, their development and market promotion, product and assortment policy of pharmaceutical companies and pharmacy, pricing, wholesale and retail sales and use of the complex of marketing communications at the pharmaceutical market. The nature and specificity of the international marketing in pharmacy is described. The textbook is recommended for foreign students of higher pharmaceutical schools.

Keywords: pharmacy; marketing; marketing research; product; price; sales; promotion; marketing control; international marketing. (search for similar items in EconPapers)
JEL-codes: I20 M30 (search for similar items in EconPapers)
Date: 2016
ISBN: 978-617-7357-01-7, 978-617-7357-03-1
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