The Strategy of Coopetition. Value-Creating Networks of Partnership Relations – The Case of the Sports Market

Zygmunt Waskowski
Additional contact information
Zygmunt Waskowski: Poznañ University of Economics and Business, Faculty of Management, Poland

from University of Primorska Press

Abstract: The strategy of coopetition is one of the most demanding forms of cooperation, due to the conditions which must be fulfilled by the entities willing to adopt it. On the other hand, the potential benefits for both the coopetitors and their customers make it an increasingly frequently employed market strategy. On the sports market, in the segment of mass running events, their organisers are still rather reserved towards coopetition. However, there are areas in which they would be open for cooperation with organisers of other running events – despite being direct competitors. Coopetition is a relatively new strategy adopted by organisers of mass sports events, with a view of creating a higher value on this market. The article presents the findings of research aimed at testing the justifiability of cooperation, as well as establishing the areas of coopetition among organisers of mass running events.

Keywords: coopetition; partnership relations; sports market (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.hippocampus.si/ISBN/978-961-7023-71-8/1.pdf full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:prp:micp17:13-21

Access Statistics for this chapter

More chapters in MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017 from University of Primorska Press
Bibliographic data for series maintained by Alen Jezovnik (alen.jezovnik@upr.si).