Tourist Behaviour: An Overview of Models to Date

Emil Juvan, Doris Gomezelj Omerzel and Maja Uran Maravic
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Emil Juvan: University of Primorska, Faculty of tourism studies, Slovenia
Doris Gomezelj Omerzel: University of Primorska, Faculty of management, Slovenia
Maja Uran Maravic: University of Primorska, Faculty of tourism studies, Slovenia

from University of Primorska Press

Abstract: Consumer behaviour, either in tourism or other contexts of consumption, is a key indicator of the quality, effectiveness and suitability of work in tourism or other activities. Tourist behaviour occurs in the planning and implementation stages of the holidays, and also after the return home. In order for the tour operator or destination to assess the relevance of its marketing and operational approaches to the development, marketing and implementation of tourism activities, it is necessary to recognise the different forms of behaviour in each stage. This article discusses the theoretical bases of tourist behaviour. Only by knowing the fundamentals of tourist behaviour, as well as knowing how to observe and measure them, can we effectively plan offers and other sales activities in tourism. Theoretical foundations are crucial in empirical research/the measurements of tourist behaviour, as they reveal the concepts that should be measured, and usually also the ways to measure them. This article will summarise the key features and useful values of theories that were most frequently tested in the context of tourism, as well as those that include concepts relevant to the behaviour of consumers in the context of tourism.

Keywords: tourism; tourist behavior; motivation (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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