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Social Influences on Public Monuments Management Incased in Urban Squares

Florian Andrada
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Florian Andrada: West University of Timisoara, Romania

from University of Primorska Press

Abstract: Urban square monuments management programs are not effective by themselves, they must respond to the citizens' needs, it must be consistent with their needs in order to gain some profit from them. In the same time, their management plays a vital role in competitiveness of a public square, in terms of consolidating it, in the market and achieving successful marketing strategy. For a well organised and good functioning public square, there are some key factors which should be taken very seriously, like a market study based on questionnaire made on various categories of citizens. In my paperwork I focused on Bihor county example, the public square monuments management efficiency, the correlation between society and artwork. The case study is based on a questionnaire made on people regarding the art area, economic area and other areas. This kind of survey through the questionnaire is relative on finding a scale of interest witch people have over the monuments incased in public squares and the sum of money they woul consider relevant for maintaing and reabilitation of public squares or monuments. The composition of public monuments in urban areas have a demonstration of a complex architectural organization without the intervention of traditional composition rules, hierarchy and order ... it woul induce an attack on cause-effect relationship between form and function, structure and economy, form and schedule, replacing the opposition by contiguity and overlapping concepts. The research aims at highlighting the social-economic problematic image of Oradea’s urban regardig public monuments in urban areas focusing on the situation and bring to the contemporary requirements of public monuments of urban space aimed at social life of high quality, intervening beneficial to the types of public spaces and the contemporary functions they require. As main objective, public space must be based on certain Principle of intervention - focused to integrate functions necessary to modern requirements, but also to provide safety, to have the possibility of necessary extending witch can sketch a contemporary urban space realised to answer the current needs of citizens and gaining profits to local budget economy. Ather the survey I coud extract the percentage of interest witch the people have in different parts of the public squares and how much amount of money would they consider relevant for reabilitation of public squares or monuments and witch parts of the public squares they consider moust important. This kind of survey has the purpose on what is relevant to focus on, when having an arhitectural intervention in a public square, meaning reabilitation or simply creating a new urban square place, making this as a new management strategy for increasing peoples neeeds and also focusing on complementary functions wich could provide profits, or just to return the investment.

Keywords: art management strategy; public square management; market study (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:prp:micp17:463-470

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More chapters in MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017 from University of Primorska Press
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