The Internationalization of Firms. Case Studies from the Nuernberg Metropolitan Regio

Edited by Dirk Holtbrügge and Helmut Haussmann

in Books from Rainer Hampp Verlag

Abstract: The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here. This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the con­sequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs.

Keywords: Market Entry Strategies; International Human Resource Management; Corporate Social Responsibility; Case Studies (search for similar items in EconPapers)
JEL-codes: F20 F21 F23 L10 L24 (search for similar items in EconPapers)
Date: 2017
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