Structure, Conduct, and Performance of Tomato Retailers in Abeokuta South, Ogun State, Nigeria

Egbeadumah Maryanne Odufa, Djomo Choumbou Raoul Fani (), Ewung Bethel Fidelis and Oben Njock Emmanuel
Additional contact information
Egbeadumah Maryanne Odufa: Federal University Wukari, Taraba State
Djomo Choumbou Raoul Fani: University of Buea
Ewung Bethel Fidelis: Cross River State
Oben Njock Emmanuel: Cross River State

A chapter in Agricultural Transformation in Africa, 2023, pp 47-56 from Springer

Abstract: Abstract The unique characteristics of agricultural products, including tomatoes, pose a lot of problems both to the farmer and the final consumer. Its seasonality, small unit production, and bulkiness exert various pressures on handling, packaging, transportation, and sales with an adverse attendant effect on the market price. The perishable nature of tomatoes and the loss incurred during marketing calls for attention. Hence, this study was carried out to analyze the structure, conduct, and performance of tomato retailers in Abeokuta South, Ogun State, Nigeria. A multistage and simple random sampling technique was used in selecting the respondents. A total of 80 tomato retailers were randomly from eight (8) markets. Data were collected using structured questionnaires and interview schedules, administered on the respondents were analyzed using descriptive statistics and graphs such as marketing margin, marketing efficiency, Gini coefficient, and Lorenz curve. The study revealed that tomato retailing is a profitable business with a marketing margin (M.M) of 536 Naira. The study further revealed that tomato retailers are economically efficient with a marketing efficiency (M.E) of 1.31 and finally tomato retailing is competitive as well as there is inequality of income among tomato retailers with a Gini coefficient of 0.8 even though transportation, losses due to breakage, losses due to rodent attack, poor quality of products, and shortage in supply were identified as major problems encountered by tomato retailers in the study area. It is, therefore, recommended that appropriate infrastructure should be constructed in the study area to ease the movement of goods to markets which will, therefore, minimize the cost incurred by tomato retailers.

Keywords: Structure; Conduct; Performance; Tomato retailers (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:aaechp:978-3-031-19527-3_5

Ordering information: This item can be ordered from
http://www.springer.com/9783031195273

DOI: 10.1007/978-3-031-19527-3_5

Access Statistics for this chapter

More chapters in Advances in African Economic, Social and Political Development from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().