Digital Era for Entrepreneurs: The Role of Social Media and Business Opportunities

Annisya (), Putra Hilmi Prayitno () and Ni’matul Istiqomah ()
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Annisya: Universitas Negeri Malang, Economics Development
Putra Hilmi Prayitno: Universitas Negeri Malang, Economics Development
Ni’matul Istiqomah: Universitas Negeri Malang, Economics Development

A chapter in Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022), 2023, pp 147-153 from Springer

Abstract: Abstract Internet users in Indonesia are experiencing growth along with the entry of the 4.0 industrial revolution because of the many benefits that are felt by using the internet network. Social media is one of the platforms that is widely used, reaching 68 percent of the total population in Indonesia. The emergence of Covid-19 which has an impact on the economic slowdown and restrictions on social activities has made social media users increase. Then what are the benefits of social media in generating the economy and what opportunities does it provide? This study aims to identify the role of social media and business opportunities in the digital era for entrepreneurs. The study used a descriptive qualitative approach with a literature study method. The data examined in this study can be in the form of scientific articles and journals that are relevant to the research objectives. The results show that social media provides many changes in the marketing paradigm, namely traditional marketing (offline) to modern marketing (online). In addition, the existence of social media provides online business opportunities for entrepreneurs to increase sales of existing products.

Keywords: —social media; online business; digitalization; entrepreneurs (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-2-38476-064-0_17

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