Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method

Riana Mayasari (), Jovan Febriantoko (), Rian Rahmanda Putra (), Hendra Hadiwijaya () and Dedy Kurniawan ()
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Riana Mayasari: Politeknik Negeri Sriwijaya, Accounting
Jovan Febriantoko: Politeknik Negeri Sriwijaya, Accounting
Rian Rahmanda Putra: Politeknik Negeri Sriwijaya, Cumputer Engineering
Hendra Hadiwijaya: ITB Palcomtech, Accounting
Dedy Kurniawan: Universitas Sriwijaya, Informatics Management

A chapter in Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022), 2023, pp 545-553 from Springer

Abstract: Abstract This study aimed to find What factors influence behavioral intention to use Smart Village Ogan Ilir (SVOI). Technology Acceptance Model 3 was employed in this investigation. The instance of this study were 200 respondents in 5 villages of Ogan Ilir Regency namely Tanjung Pinang I Village, Tanjung Pinang II Village, Limbang Jaya I Village, Limbang Jaya II Village, and Tanjung Laut Village as users of Smart Village Ogan Ilir (SVOI) application. The data were examined using the Variance or Component-Based Structural Equation Modeling (VB-SEM) approach. According to the findings, Perceived Usefulness had an impact on behavioral intention that was both positive and significant, at 0.521, and positive but not statistically significant, at 0.344. Perceived Utility had a positive but insignificant influence on Usage Behavior of 0.078, Usage behavior was positively and significantly influenced by perceived ease of use (0.421), While usage behavior was positively and significantly impacted by behavioral intention (0.374). In the use of Smart Village Ogan Ilir, Usage behavior was more affected by rather than perceived usefulness and behavioral intention (SVOI), perceived simplicity of use.

Keywords: Technology Acceptance Model; Smart Village; behavioral intention (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-2-38476-064-0_55

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