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Your Barbie Dressing House: Clothify

Hao Zheng (), Yuhui Peng () and Xing Lu ()
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Hao Zheng: Zhenhai High School of Ningbo
Yuhui Peng: Shanghai SMIC Private School
Xing Lu: Basis International Nanjing

A chapter in Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024), 2024, pp 635-649 from Springer

Abstract: Abstract For those who are always unsure whether the clothes will truly fit them when shopping online, Clothify provides a very specific and intuitive virtual fitting room service to help them ensure they will buy the correct cloth before completing the online payment. Clothify is an extension of an online shopping platform that provides users with services such as personalized 3D models and virtual try-on of clothes. Our primary user groups are Chinese women aged 16-35 and some fashion companies since Chinese women are in great need of our products due to frequent online shopping. At the same time, those online fashion companies can make better profits by implementing our novel technology in their stores. Our product is designed to solve the uncertainty people encounter when shopping online and reduce the return rate of online shopping, so that people can shop online with the same confidence as buying clothes in physical stores. Clothify will develop into a mature free app after gaining experience through cooperation with Taobao in the early stage, so that users can more conveniently use our products on any online shopping platform.

Keywords: fashion; visual try-on; online shopping; AI technology (search for similar items in EconPapers)
Date: 2024
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DOI: 10.2991/978-2-38476-257-6_74

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