Digital Technology and E-commerce in the Process of Rural Zhengxing and Promoting the Construction of a Strong Economy under Rural Revitalization Strategy of China

Wenbo Zhu ()
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Wenbo Zhu: Staten Island Academy

A chapter in Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), 2026, pp 1095-1102 from Springer

Abstract: Abstract The rural sectors of China have historically encountered economic constraints due to outdated agricultural practices, insufficient market linkages, and underdeveloped infrastructure. Rural Zhengxing or rural transformation has since gained eminent weight as part of the national Rural Revitalization Strategy targeting to modernize the rural economies and lift local livelihoods by 2050. This article investigates how digital technology and e-commerce platforms have become critical in powering the development of rural Zhengxing and how it affects agricultural activities, market integration and provides job opportunities. The use of a thorough literature review and of the case study analysis of the work enables the focus on how digital tools optimize the production environment, improve the supply chains, and enable the rural entrepreneurship. Empirical evidence regarding rural income growth and industrial upgrading demonstrates that digital integration facilitates industrial transformation and income enhancement; however, persistent challenges remain, including inadequate digital literacy and deficient rural digital infrastructure. Policy recommendations on how to achieve a digital innovation-driven but equitable and sustainable rural economic development are also presented at the end of the study.

Keywords: Zhengxing County; Digital Technology; E-commerce; Rural Economy; Rural Revitalization Project (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-642-5_115

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