Community-Driven Inclusive Business Model in Sasirangan Business: Sustainable Economic Strategy for Vulnerable Groups in Banjarmasin

Effan Najwaini, Putri Aulia Emha () and Sulistiani Sulistiani
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Effan Najwaini: Digital Business, Politeknik Negeri Banjarmasin
Putri Aulia Emha: Business Administration, Politeknik Negeri Banjarmasin
Sulistiani Sulistiani: Digital Business, Politeknik Negeri Banjarmasin

A chapter in Proceedings of the 4th International Conference on Management and Business (ICoMB 2025), 2026, pp 306-316 from Springer

Abstract: Abstract This study aims to develop a Community-Driven Inclusive Business Model (CDIBM) to strengthen the sustainable economic engagement of vulnerable groups, particularly persons with disabilities who run micro-enterprises in the Sasirangan textile industry at Rumah Disabilitas Borneo in Banjarmasin. The model integrates principles of community-based enterprise and social entrepreneurship with digital inclusion and capacity-building strategies. A qualitative exploratory approach was applied, utilizing in-depth semi-structured interview, participatory observation, and document analysis to explore community practices challenges, empowerment strategies, and patterns of local innovation. The findings indicate that participatory approaches combined with structured capacity-building initiatives effectively empower persons with disabilities to manage collective enterprises, enhance digital marketing skills, and sustain collaborative practices. Beyond the conceptual model, the study produces practical outputs including a guidance booklet, inclusive digital campaign infographics, and digital marketing strategies tailored to the needs of vulnerable groups. These tools not only strengthen local capabilities but also provide replicable frameworks for other community based enterprise. By aligning with the Sustainable Development Goals (SDGs 5, 8, 9, and 10), this research contributes both theoretically to the discourse on inclusive business and practically to the empowerment of marginalized communities through culturally grounded and digitally enabled entrepreneurship.

Keywords: Community-Based Enterprise; Social Entrepreneurship; Digital Inclusion; Capacity Building; Inclusive Business Model (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-656-2_25

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