Sustainable Marketing Practices Strategies for Promoting Organic Agricultural Products

Sushanta Kumar Tarai and Snigdharani Panda ()
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Sushanta Kumar Tarai: Kalinga Institute of Social Sciences (KISS) Deemed to Be University
Snigdharani Panda: Kalinga Institute of Social Sciences (KISS) Deemed to Be University

A chapter in Proceedings of the 5th International Conference on Management Research (ICMR 2025), 2026, pp 395-408 from Springer

Abstract: Abstract Sustainable marketing strategies are necessary to promote organic agricultural products in a market that is growing more environmentally conscious. The primary objective of this is to identify and evaluate effective marketing strategies for sustainable and organic agricultural products. Current chapter involves a mixed method approaches, including some reviews of literatures, survey of consumers for data collections and some case studies of successful organic product campaigns. After using some statistical tools like regression analysis and exploratory factor analysis, the chapter finds the impact of consumer behaviour and the effectiveness of various marketing strategies. Moreover, the chapter conclude with the finding of transparency of eco-labelling and consumer education.

Keywords: Consumer behaviour; Organic Agriculture; Sustainable marketing; Transparency (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-660-9_20

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DOI: 10.2991/978-94-6239-660-9_20

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