Value-Driven Engagement: How Perceptions Influence Chinese Students’ Intentions in the Forest-Based Bioeconomy

Yanqing Wen () and Mei Qu ()
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Yanqing Wen: Northwest A & F University
Mei Qu: Northwest A & F University

A chapter in Proceedings of the 2026 3rd International Conference on Applied Economics, Management Science and Social Development (AEMSS 2026), 2026, pp 66-75 from Springer

Abstract: Abstract Using questionnaire survey data from a randomly sampled cohort of Chinese university students (N = 1105), this study investigates their intentions and behaviours regarding participation in the Forest-based Bioeconomy. Findings indicate that students’ understanding of the foundational theories of the Forest-based Bioeconomy remains relatively vague, with the Value-Belief-Norm (VBN) theory serving as a relevant theoretical framework for examining student engagement interest. Concurrently, ecological worldviews correlate with students’ perceived enabling conditions for advancing the Forest-based Bioeconomy, jointly influencing their participation interest. These findings illuminate intrinsic motivations driving Chinese university students’ engagement in Forest-based Bioeconomy activities, charting pathways for identifying policies that foster student participation and thereby comprehensively advancing the Forest-based Bioeconomy’s development in China.

Keywords: Forest-based Bioeconomy; College Students; Values-beliefs-norms (VBN) Theory (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-672-2_7

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