Research on the Impact of Digital Technology Application on the Rural Domestic Demand Market

Jingheng Su ()
Additional contact information
Jingheng Su: Yunnan University of Finance and Economics

A chapter in Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026), 2026, pp 153-163 from Springer

Abstract: Abstract Digital technology is reshaping rural economic development and unlocking rural domestic demand for rural revitalization. Using China’s provincial panel data (2016–2021), this paper examines how digital technology affects the rural domestic demand market. Results show digital technology significantly boosts rural domestic demand by raising rural residents’ per capita disposable income, expanding rural retail sales, and improving the rural revitalization index. Mechanistically, it promotes regional marketization and agricultural labor productivity to indirectly expand rural domestic demand. Heterogeneity analysis reveals stronger income effects in eastern and high‑digital regions; central and western regions see marginal consumer market improvements; a unified national market enhances income conversion efficiency. This paper supports digital village construction and targeted policy design.

Keywords: Digital technology; Rural domestic market; Rural revitalization; Rural consumption potential (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-699-9_18

Ordering information: This item can be ordered from
http://www.springer.com/9789462396999

DOI: 10.2991/978-94-6239-699-9_18

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().