The Impact of STARA Awareness on Employee Career Crafting

Yixuan Sun () and Hui Li ()
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Yixuan Sun: Nanjing Tech University, School of Economics and Management
Hui Li: Nanjing Tech University, School of Economics and Management

A chapter in Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026), 2026, pp 4-11 from Springer

Abstract: Abstract The rise of smart technology, artificial intelligence, robotics, and algorithms (STARA) signifies a systemic shift in the nature of work, skill requirements, and human-technology collaboration, exerting a profound impact on individuals’ career trajectories and sense of security. In this context, how employees cope with uncertainty through proactive career crafting becomes critical for their sustainable career development. Grounded in Conservation of Resources (COR) theory, this study investigates the mechanism by which employees’ STARA awareness influences their career crafting. Analysis of survey data from 312 employees demonstrates that STARA challenge awareness positively affects career crafting, whereas STARA hindrance awareness negatively affects it. These findings not only reveal the differentiated paths through which STARA awareness influences career crafting via distinct resource management motives, but also provide important theoretical foundations and managerial insights for organizations seeking to guide employees in actively adapting to technological changes and achieving human–technology synergy.

Keywords: STARA Challenge Awareness; STARA Hindrance Awareness; Career Crafting (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-699-9_2

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