Mechanisms Underlying the Spillover Effect of Digital Green Behavior Among Civil Aviation Passengers

Hongjun Xu and Xueyuan Wu ()
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Hongjun Xu: Civil Aviation University of China, School of Economics and Management
Xueyuan Wu: Civil Aviation University of China, School of Economics and Management

A chapter in Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026), 2026, pp 276-285 from Springer

Abstract: Abstract Driven by China’s “dual carbon” strategy, leveraging digital technology to foster sustainable behaviors is vital for civil aviation’s high-quality development. Grounded in self-perception, self-identity, and green behavior spillover theories, this study develops a dual-mediation framework to elucidate how digital green behavior drives spillover effect of green behavior of civil aviation passengers. Empirical analysis of 474 passengers demonstrates that digital green behavior exerts a significant positive impact on green behavior spillover, with green self-efficacy and green psychological climate acting as parallel mediators. Furthermore, perceived green culture in civil aviation is found to positively moderate both mediating pathways. This research is the first to systematically reveal the underlying mechanism of the transition from context-specific participation to continuous behavioral expansion through a digital empowerment lens. It provides a robust theoretical foundation and practical guidance for airlines to optimize digital intervention mechanisms, cultivate a green travel culture, and accelerate the industry’s low-carbon transition.

Keywords: Digital green behavior; Green behavior spillover effect; Green psychological climate; Green self-efficacy; Perceived green culture in civil aviation (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-699-9_30

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DOI: 10.2991/978-94-6239-699-9_30

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