Geopolitical Environmental Events and Consumer Behavior: A Regression Analysis Based on the Hong Kong Market

Shanrui Guo ()
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Shanrui Guo: Guangzhou College of Commerce

A chapter in Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026), 2026, pp 161-170 from Springer

Abstract: Abstract In recent years, frequent geopolitical and environmental emergencies have profoundly impacted regional consumer markets and purchasing decisions. Using Japan’s nuclear-contaminated water discharge announcement as a quasi-natural experiment, this study examines its effects on Hong Kong consumers’ behavior. Employing regression analysis as the primary empirical method, we construct models to analyze shifts in consumer attitudes, purchase intentions, and consumption choices during environmental emergencies. The findings demonstrate that the announcement significantly influenced local consumers’ risk perception and purchasing behaviors, leading to marked adjustments in product preferences. These conclusions not only enrich empirical research on geopolitical events and consumer behavior but also provide actionable insights for businesses, marketers, and relevant authorities in managing public emergencies.

Keywords: Geopolitical environmental events; Discharge of nuclear wastewater; Consumer behavior; Regression analysis; Hong Kong consumers (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-701-9_17

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DOI: 10.2991/978-94-6239-701-9_17

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