Research on the Empowerment of Regional Economy by Live-streaming E-commerce of Agricultural Products in Meizhou

Daixu Zhong ()
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Daixu Zhong: Beijing Haidian Foreign Language Experimental School

A chapter in Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026), 2026, pp 19-27 from Springer

Abstract: Abstract Against the backdrop of the rapid penetration of the digital economy into traditional industries, agricultural live-streaming e-commerce, gradually becoming a product of the integration of digital technology and agriculture, is becoming a key driver for revitalizing rural areas. This project takes Meizhou as a research target, by reviewing the current development status and challenges of its agricultural live-streaming e-commerce, it systematically examines the specific impact of live-streaming e-commerce on the digital economy. The research finds that agricultural live-streaming e-commerce in Meizhou not only promotes the digital transformation of agriculture and the coordinated development of related industries, but also injects new impetus into the regional digital economy. In response to the disadvantages such as talent shortage, insufficient standardization, weak brand, and high logistics costs faced in the development process, this paper raises targeted optimization suggestions, aiming to provide practical references for Meizhou and similar regions in exploring the path of integrated development of the digital economy and agriculture.

Keywords: Live-streaming e-commerce; digital economy; agricultural products; Meizhou (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-701-9_3

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DOI: 10.2991/978-94-6239-701-9_3

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