Research on Brand Building of the Aerospace Technology Application Industry

Junhong Hui (), Hairu Li () and Yuan Jiang ()
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Junhong Hui: Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd.
Hairu Li: Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd.
Yuan Jiang: Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd.

A chapter in Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026), 2026, pp 481-487 from Springer

Abstract: Abstract Brand constitutes the core capital for enterprises in market competition. Taking Beijing Aerospace Petrochemical as the research subject, this paper elaborates on the importance of brand building, extracts corporate brand characteristics, constructs a “four-in-one” system covering awareness, projects, technology and culture, proposes breakthrough directions including digital transformation, and summarizes three pillars of brand development, providing systematic solutions and references for the enterprise and the industry.

Keywords: Enterprise Brand; Aerospace Petrochemical; Cultural Brand; Brand Building (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-701-9_48

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