The Instant Consumption Paradigm: Enterprise Supply Chain Governance and Decision-Making Refinement in On-Demand Retail—A Cross-Industry Evidence-Based Inquiry

Jinzheng Yu ()
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Jinzheng Yu: Changchun University

A chapter in Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026), 2026, pp 566-578 from Springer

Abstract: Abstract Considering the retail needs of people around the world ascending to unprecedented levels due to instant consumption, on-demand retail, characterized by a combination of brick-and-mortar locations within local areas and deliveries networks in real time, has become a new power changing the position and role of retail. The master logic of on-demand ecosystem (digital empowerment + supply chain orchestration) is the focus of the current research, as well as the focal points of bottlenecks in supply chain governance that an enterprise faces in the on-demand retail environment. This paper applies a mixed-methodology, which includes literature synthesis, conducting multi-sector examples(grocery, 3C electronics, household appliances, and fast-moving consumer goods), and cross-contextual comparisons to investigate supply chain decision optimization in four dimensions namely demand anticipation, inventory configuration, fulfillment efficacy, and multi-stakeholder alignment. The results of empirical studies indicate that: (1) Granular demand sensing and scenario-sensitive prediction (with the help of Location-Based Service (LBS)) significantly improves the accuracy of the forecast; (2) A hybrid inventory architecture (with dark fulfillment hubs and physical experiential stores) and omnichannel inventory pooling work effectively to resolve the trade-off between operational cost-efficiency and delivery promptness; (3) Cross-entity data-sharing and benefit-coordination mechanisms between platforms, retailers, and brands significantly contribute to improving the overall supply chain resiliency.[5].

Keywords: On-demand retail; Supply chain governance; Decision refinement; Digital orchestration; Dark fulfillment hub (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-701-9_58

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