The Impact of Cross-Border E-Commercne on the Export of Yellow Wine Industry

Haoran Sun and Xin Luo ()
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Haoran Sun: WLSA Shanghai Academy
Xin Luo: Zhejiang University

A chapter in Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026), 2026, pp 90-96 from Springer

Abstract: Abstract This research paper mainly discussed about the situation of the international yellow wine market and how the cross border e-commerce will effect the whole yellow wine market. Currently, while it have great benefit to health and good favor, the yellow wine have little popularity and selling over the world. In order to solve this issue, the cross-country e-commerce become very important while leaving both advantages and disadvantages. This trading way helps more people in different countries to be aware of it and promote the spread of traditional Chinese culture. However, it will also make buyers face many goods with large difference in quality, and face the huge excessive price for some popular brands of yellow wines.

Keywords: Yellow wine; Cross-border E-commerce; international popularity; market size; transportation tariff; selling amount (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-701-9_9

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DOI: 10.2991/978-94-6239-701-9_9

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