Business Competition Strategy Using SWOT Analysis in Dyno Toast Business in Makassar

Muh Alfauzy Rezky () and Otto R. Payangan
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Muh Alfauzy Rezky: Hasanuddin University
Otto R. Payangan: Hasanuddin University

A chapter in Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025), 2026, pp 559-570 from Springer

Abstract: Abstract This study aims to analyze the business competition strategy implemented by Dyno Toast in Makassar using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that Dyno Toast has strengths in the form of unique flavors, competitive prices, a well-known local brand, and a strategic location. Available opportunities include contemporary culinary trends, delivery services, and promotions through social media. However, this business also has weaknesses in the form of limited menu variations, production capacity, and a suboptimal financial recording system, as well as facing threats from tight competition, fluctuations in raw material prices, and changes in consumer trends. The results of the SWOT analysis shown, Dyno Toast’s position is in Quadrant I (Aggressive Strategy), which means the company is advised to expand, innovate products, and penetrate the market more intensively. Thus, the strategy taken can strengthen the business’s competitiveness amidst the dynamics of the culinary market in Makassar.

Keywords: Business Strategy; SWOT Analysis; Business Competition; Small and Medium Enterprises (Smes); Makassar Culinary Business (search for similar items in EconPapers)
Date: 2026
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DOI: 10.2991/978-94-6239-709-5_38

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