Work-Family Balance and Digital Transformation in HR Management: Their Influence on Employee Motivation and Performance

Adi Dwinanto () and Andi Reni
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Adi Dwinanto: Hasanuddin University
Andi Reni: Hasanuddin University

A chapter in Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025), 2026, pp 662-674 from Springer

Abstract: Abstract The present study discusses the effect of work family balance and digital transformation HRM on employee motivation and performance at PT. AXA Mandiri Makassar. This study is conducted quantitatively with Structural Equation Modeling (SEM) to investigate the interplay among work-family balance, digital transformation, employee motivation and employee performance. The results of the study suggest that work-family balance and digital transformation have direct positive effects on employee performance, and employee motivation mediates such impacts. Specifically, work-family balance has a direct influence on performance; likewise, digital transformation has a positive impact on motivation of staff that directly impacts performance. However, work-family balance did not have a significant direct effect on employee motivation; the mediating role of motivation was implied. This research adds to knowledge how organizational practises like work-family balance and digital transformation may boost employee performance within the insurance industry. Managerial implications are also provided for PT. AXA Mandiri and companies of the same kind that aim to enhance workers’ performance by practicing strategic HR.

Keywords: Work-family balance; digital transformation; employee motivation; employee performance; HR management (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-709-5_46

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DOI: 10.2991/978-94-6239-709-5_46

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