Online Reputation: The Role of CSR Communication through Online Platforms

Wan Nor Hidayah Wan Afandi (), Nathasya Mohd Kamal and Aida Suhana Abdul Hamid
Additional contact information
Wan Nor Hidayah Wan Afandi: Universiti Poly-Tech Malaysia
Nathasya Mohd Kamal: Universiti Poly-Tech Malaysia
Aida Suhana Abdul Hamid: Universiti Poly-Tech Malaysia

A chapter in Proceedings of the International Conference on Cross- Disciplinary Academic Research 2025 - Track 2 Advances in Business & Economics, Social Science, Communications & Media (ICAR-T2 2025), 2026, pp 297-308 from Springer

Abstract: Abstract In an era marked by heightened public awareness of social, environmental, and ethical issues, Corporate Social Responsibility (CSR) becomes a vital element of strategic corporate communication. Stakeholders nowadays expect companies to communicate such efforts transparently and convincingly. Hence, CSR communication plays an increasingly strategic role in influencing public perceptions and stakeholder evaluations of corporate reputation in digital environment. While existing literature confirms the reputational benefits of CSR engagement, less is known about the specific mechanisms through which online CSR communication translates into favourable stakeholder responses. Specifically, there is a growing need to understand how online CSR communication influence favourable reputation among online community. This paper addresses this gap by synthesizing findings from earlier studies to propose a conceptual model that identifies emotional engagement as mediating factor and corporate credibility as moderator. Drawing on theories from corporate communication, stakeholder engagement, and consumer psychology, the model offers a structured lens for understanding how online CSR content affects online reputation outcomes. The paper concludes with research implications, including suggestions for empirical testing using mixed methods and cross-cultural designs, and it outlines future research opportunities to further unpack the psychological dynamics of CSR communication in the digital era.

Keywords: CSR Communication; Online Reputation; Online Platforms; Social Media (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6239-715-6_22

Ordering information: This item can be ordered from
http://www.springer.com/9789462397156

DOI: 10.2991/978-94-6239-715-6_22

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().