Religious Influencers on Social Media: Do They Really Affect Followers’ Religiosity and Intention to Donate?

Rosaline Benefiola Joanly, Serli Wijaya () and Ferry Jaolis
Additional contact information
Rosaline Benefiola Joanly: Petra Christian University
Serli Wijaya: Petra Christian University
Ferry Jaolis: Petra Christian University

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 805-813 from Springer

Abstract: Abstract The purpose of this study is to examine the effect of religious influencers’ credibility on followers’ religiosity, social media engagement, and donation intention. Primary data was acquired through online surveys to 204 Instagram and TikTok followers of the religious influencers. PLS-SEM technique was utilized to assess the structural model in the study. The results show that the credibility of religious influencers, respectively, has a direct and significant effect on followers’ religiosity, social media engagement, and donation intention. Followers’ religiosity significantly mediates the effect of religious influencers’ credibility on followers’ social media engagement. In addition, followers’ social media engagement appears to be a significant mediating variable of the effect of religious influencers’ credibility on followers’ donation intention.

Keywords: Influencer credibility; Religious influencer; Religiosity; Social media engagement; Donation intention (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_101

Ordering information: This item can be ordered from
http://www.springer.com/9789464630084

DOI: 10.2991/978-94-6463-008-4_101

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().