The Effect of Logistics Capabilities on Online Purchase Attitude and Purchase Intention in the Millennials of Tokopedia Users

Elvira Rosa Noor, Adi P. Tedjakusuma (), Veny Megawati and Jun Kumamoto
Additional contact information
Elvira Rosa Noor: University of Surabaya
Adi P. Tedjakusuma: University of Surabaya
Veny Megawati: University of Surabaya
Jun Kumamoto: Toyo Gakuen University

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 1007-1015 from Springer

Abstract: Abstract This study aims to determine the effect of logistics capabilities on online purchase attitudes and purchase intentions in the millennial group aged 20 to 39 years of Tokopedia e-commerce users. This study reveals the effect of carriers’ reputation in moderating the relationship between trust and purchase attitude. This study used 151 respondents and exercised the Structural Equation Modeling (SEM) method. The results show that shipment tracking, trust, people important to the consumer, and online reviews significantly affect purchase attitude, and purchase attitude has a positive and significant effect on purchase intention. Only the delivery speed variable does not significantly affect purchase attitude. A business requires the correct technological innovation, including an online business that requires the right logistics system. The study results provide input on how e-commerce services can be adequately developed. Explaining information on services and logistics capabilities during e-commerce transactions will increase customers’ chances of completing online purchases.

Keywords: logistics capabilities; purchase attitude; purchase intentions; trust (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_125

Ordering information: This item can be ordered from
http://www.springer.com/9789464630084

DOI: 10.2991/978-94-6463-008-4_125

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().