The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I

Rizka Ameylina Nasution (), Iskandar Muda and Nisrul Irawati
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Rizka Ameylina Nasution: University of North Sumatra
Iskandar Muda: University of North Sumatra
Nisrul Irawati: University of North Sumatra

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 206-212 from Springer

Abstract: Abstract This study aims to analyze the performance of PT Pelabuhan Indonesia (Persero) Regional I as part of the Indonesian logistics chain. The efficiency and effectiveness of PT Pelabuhan Indonesia (Persero) Regional I are expected to reduce logistics costs to realize economic development in the Western region of Indonesia. Performance measurement was done through its financial performance. This evaluation measured the effect of operational performance, marketing activities, and leverage on its financial performance to identify and need to improve its performance. The object of this research was the financial statements of PT Pelabuhan Indonesia (Persero) Regional I for the period 2015–2020. Based on the DuPont method, return on equity is influenced by net profit margin, total asset turnover, and debt to equity.

Keywords: Operational Efficiency; Marketing Effectiveness; Financial Leverage; Financial Performance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_28

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DOI: 10.2991/978-94-6463-008-4_28

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