 Frugal Lifestyle Trend Among Generation ZPrita Ayu Kusumawardhany ()
A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 331-338 from Springer Abstract: Abstract This research is based on the phenomenon of Generation Z’s life as the next generation who spends their expenses sparingly due to several current global threats such as the depletion of global resources, the climate crisis, to the Covid-19 pandemic. This frugal lifestyle behavior is characterized differently and for different reasons over time. Therefore, it is necessary to understand frugal living and its relationship with Gen Z as frugal consumers’ acceptance which is also the study’s goal. Data analysis from a survey of 100 student respondents was conducted. Six dimensions of frugality studied were planning and control of spending, usefulness, deals as temptations, bargain-hunting tendency, the triumph of a good deal, and durability. The results of this study will show the relationship between frugality and behavioral intention to use. Keywords: Frugal living; frugal lifestyle; frugal acceptance; behavioral intention to use; generation Z (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_43 Ordering information: This item can be ordered from DOI: 10.2991/978-94-6463-008-4_43 Access Statistics for this chapter More chapters in Advances in Economics, Business and Management Research from Springer |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.