Predicting Digital Business Startup Intention in SEA: TPB-PC Model Test

Christoffel Mardy O. Mintardjo (), Achmad Sudiro, Mintarti Rahayu and Sudjatno Sudjatno
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Christoffel Mardy O. Mintardjo: University of Sam Ratulangi
Achmad Sudiro: University of Brawijaya
Mintarti Rahayu: University of Brawijaya
Sudjatno Sudjatno: University of Brawijaya

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 378-387 from Springer

Abstract: Abstract Digital business startups are essential engines for innovation and economic growth in Industry 4.0 era and digital civilization. These digital technology-based businesses can grow and develop rapidly when new desires and ideas arise from entrepreneurs to establish digital business ventures. This study tests the intention of the technology entrepreneur (technopreneur) to use the TPB-PC model. The sample was college students in Eastern Indonesia, as many as 200 respondents and analyzed using the RStudio data science programming language application. The results of this study provide the information needed to predict the entrepreneurial behavior of students to establish a digital startup business in the Southeast Asia region.

Keywords: TPB-PC Model; Digital business; Startup; Technology entrepreneur; Intention (search for similar items in EconPapers)
Date: 2023
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DOI: 10.2991/978-94-6463-008-4_48

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