The Factors That Affect Tourist Revisit Intention of Sanur Bali Beach

Ni Ketut Sonia Mutiara (), Indarini and Dudi Anandya
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Ni Ketut Sonia Mutiara: University of Surabaya
Indarini: University of Surabaya
Dudi Anandya: University of Surabaya

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 740-745 from Springer

Abstract: Abstract The Covid-19 pandemic has affected the tourism sectors worldwide, including Bali, Indonesia. This study aims to identify factors affecting the revisit intention of Sanur Bali beach. It is a quantitative study using the primary data of 240 respondents. This study used a questionnaire with a target of tourist respondents who have visited Sanur Bali beach at least once in the past two years. The data processing method used in this study was Structural Equation Modeling (SEM) using Analysis of Moment Structure (AMOS) software. This study shows that destination risk and destination image have a significant effect on tourist satisfaction and tourist satisfaction has a significant positive effect on both attitude to revisit and revisit intention toward the Sanur Bali beach.

Keywords: Perceived risk; Covid-19; Satisfaction; Destination image; Attitude; Revisit intention (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_93

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DOI: 10.2991/978-94-6463-008-4_93

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