The Antecedents in Forming Loyalty in the Fast-Food Industry

Grace Felicia Djayapranata () and Andhy Setyawan
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Grace Felicia Djayapranata: University of Surabaya
Andhy Setyawan: University of Surabaya

A chapter in Proceedings of the 19th International Symposium on Management (INSYMA 2022), 2023, pp 769-777 from Springer

Abstract: Abstract The fast-food industry is one of the fastest-growing industrial sectors. However, as the market grows, more and more competitors are entering this industry. With the increasing number of choices, it is difficult for companies to maintain consumer loyalty. Therefore, this study investigates the factors that affect satisfaction and loyalty. Data were collected using a self-administered survey of 216 respondents. Data analysis in this study used SEM. The results of this study are three supported hypotheses and two unsupported hypotheses.

Keywords: Food Quality; Price; Location; Service Quality; Satisfaction; Loyalty (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-008-4_97

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DOI: 10.2991/978-94-6463-008-4_97

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