An Exploration of the Market Opportunity for Chinese Student Mental Health Solutions

Yuhan Liu (), Hanlin Yang () and Xiangyi Liu ()
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Yuhan Liu: University of Alberta, Business School of Alberta
Hanlin Yang: Durham University Business School, Durham University
Xiangyi Liu: University of Illinois Urbana Champaign, Division of General Study

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 722-731 from Springer

Abstract: Abstract Due to the rise of globalization and social competition, Chinese students are more likely to suffer from psychological problems in recent years. The Chinese government has required that students need to take mental tests each year. However, there are many deficiencies in the current test form and social support. To explore this market and find potential improvement opportunities, the researcher conducted a cross-sectional study using an online survey and online interviews. The researcher did an online market survey of 194 people size, then narrow the target group to the students and parents. The researcher found that over 76% of 101 students would like to take the regular test or service and 78% of 66 parents were in favor of the proposal to care about their children’s mental health. About 71.13% of participants announced that if services endorsed by authoritative psychological institutions could enhance their trust in the service. In the interview, the 5 interviewees all mentioned the shortages of existing test form. The researcher thinks the whole business model should include three factors to work better: cooperation with authority organizations, effective testing form, and excellent services. In response to this, the researcher improved the test into two steps: quantitative scoring questions and game-based assessments. In conclusion, a huge demand for Chinese students’ mental health market exists, there are over 60% of students think they are suffering from mental issues and need treatment. Quantitative questions and game-based assessments could increase the accuracy of the test. The researcher suggested further research in terms of bigger sample size, more comprehensive information collection, and decreasing the risk of adverse selections to complete this model and keep eye on the policy of the government of China to catch more opportunities.

Keywords: mental health; psychological test; Chinese students (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_106

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