Business Synergy Merger Between Walt Disney Studios and Marvel Studios

Yige Zhai ()
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Yige Zhai: Miss Porter’s School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1051-1057 from Springer

Abstract: ABSTRACT On December 31st, 2009, right towards the end of the Global Financial Crisis, an important acquisition took place in the entertainment industry. Walt Disney Studios officially announced the acquisition of Marvel Studios. The purpose of this study is to explore the impact of the acquisition on Disney as well as Marvel Studios. This research primarily employs the model of SWOT analysis to help examine Disney’s business conditions before and after the acquisition. This research concludes that the acquisition substantially diversified Disney’s audience demographic and added a lot of characters and stories to Disney’s film collections. These values made the deal very successful and beneficial for Disney. The implication of this study includes suggestions for Disney as well as other studios in similar positions. These include studios in the entertainment that are also trying to make synergistic acquisitions and mergers.

Keywords: Walt Disney; Marvel Studios; Business acquisition; Synergy effect; SWOT analysis (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_155

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