The Application of the Framing Effect on Speeding Intervention: A Review on Previous Studies

Haoqi Pan ()
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Haoqi Pan: The University of Sydney, School of Economics

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1065-1071 from Springer

Abstract: ABSTRACT Speeding is a universal and detrimental problem in many countries, leading to casualties and enormous social costs. Intervention and prevention of speeding are essential, including using the framing effect. The framing effect denotes the effect of rephrasing the problem that individuals face. It triggers other heuristics like loss aversion. Together with the triggered heuristics, they alter people’s behaviour. Framing could affect multiple steps in the decision-making process, guaranteeing wide applications. This article reviews two major applications of the framing effect on speeding prevention. Firstly, it reviews and compares the effect of a gain-framed message and a loss-framed message on speeding prevention. The second application is a re-framing of the speed limit. It might also be effective in reducing the speeding problem. After analysing the merits and shortcomings of current applications, this review provides further suggestions for future research in this field.

Keywords: The Framing Effect; Speeding; Intervention (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_157

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DOI: 10.2991/978-94-6463-036-7_157

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