 How New Oriental Turns the CornerTianyi Xiong ()
A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1182-1187 from Springer Abstract: Abstract This research aims to understand the ongoing process of the New Oriental’s transformation. Using extensive secondary research and text mining as a primary approach to collect information about New Oriental’s history and future plan of transformation. PEST analysis is used as an extensive tool to take step by step approach in analyzing the general environment for the education companies. Porter’s Five Forces analysis is used as tool to thoroughly understand the opportunities that exists in the specific general environment. Porter's five force analysis provides a method to understand the general position of New Orientals in the Chinese education market. This study finds out that New Oriental's core competencies will simplify the process of transformation, and the strategy of e-commerce and International expansion will be effective. Overall the study is strongly qualitative in nature and explores multiple avenues that an education company can implement to penetrate and gain greater market share. Keywords: SWOT Analysis; Porter’s Five Force; PEST Analysis; Education (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_174 Ordering information: This item can be ordered from DOI: 10.2991/978-94-6463-036-7_174 Access Statistics for this chapter More chapters in Advances in Economics, Business and Management Research from Springer |
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