A Review of the Application of SMM

Jiasi Lu ()
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Jiasi Lu: Guangxi University of Science and Technology, Software Engineering, School of International Education

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1237-1241 from Springer

Abstract: Abstract Using the information transmitted by users on social media to mine the various applications of SMM(social media marking) in the market has the advantages of low cost and high efficiency. The rise of social media in recent years has shown tremendous research and practical value. This paper systematically reviews the application of social media in enterprises, the entertainment industry, customer acquisition of information, etc., and puts forward the existing problems of social media. Finally, the future development of social media is predicted.

Keywords: SMM; Customer acquisition; The entertainment industry (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_183

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DOI: 10.2991/978-94-6463-036-7_183

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