 Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as EvidenceZhuoer Zhang
A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 3-8 from Springer Abstract: Abstract Taylor Swift is one of the most influential celebrities in the 21st century in many ways. Behind her success, not only should her song writing skills be studied, her commercial ideas and advertising skills are also crucial to be researched. By looking at data from official websites about Swift’s album sales, ticket sales, and streams, this article aims at studying Swift’s commercial styles and combining Swift’s experience with economic studies. In the end, some factors contributed to Swift’s business and some characteristics of Swift’s re-recording works are concluded. Analysis of this topic can encourage younger artists to gain reputation and revenue at the same time and inspire more artists to fight for their own rights and ensure their profits. Keywords: Commercial Economic Value; Taylor Swift; Celebrity Advertising; Re-recording; Album Sales (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_2 Ordering information: This item can be ordered from DOI: 10.2991/978-94-6463-036-7_2 Access Statistics for this chapter More chapters in Advances in Economics, Business and Management Research from Springer |
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