Continuous Usage Intention of Artificial Intelligence (AI)-Enabled Mobile Banking: A Preliminary Study

Yuyin Tang, Siqi Jiang and Jung Chieh Lee ()
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Yuyin Tang: Beijing Normal University at Zhuhai, International Business Faculty
Siqi Jiang: Beijing Normal University at Zhuhai, International Business Faculty
Jung Chieh Lee: Beijing Normal University at Zhuhai, International Business Faculty

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 135-139 from Springer

Abstract: Abstract As a ground-breaking application of financial technology, mobile banking can provide practical value to users and banks. Artificial intelligence (AI) has been widely studied in research related to mobile banking; however, the way in which the use of AI influences users’ continuance intention with respect to mobile banking has not been established from the perspective of an expectation confirmation model (ECM). To address this research gap, this paper develops a research model by integrating an ECM and two AI characteristic constructs, namely, perceived intelligence and perceived anthropomorphism, to explore users’ continuance intention. The model can provide theoretical advancements for AI-enabled mobile banking research.

Keywords: Mobile banking; Continuance intention; Artificial intelligence; Expectation confirmation model (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_20

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DOI: 10.2991/978-94-6463-036-7_20

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