"Vanity-Oriented" Fashion Consumption During Covid-19: an Empirical Study of Chinese Consumers

Yanghui Cao ()
Additional contact information
Yanghui Cao: University of Reading

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1364-1369 from Springer

Abstract: Abstract This study aims to determine the purchase intention of Chinese consumers concerning vanity when making decisions, to what extent vanity influences the final purchase behavior, and to assess its basic logic by adjusting the rational action theory model. In addition, the results of this study are helpful to marketers and local policymakers and fill gaps in the literature in the in-depth understanding of Chinese consumers and the Chinese fashion market, with possible solutions to help the luxury industry decrease the existence of counterfeit luxury products.

Keywords: Consumer Behavior; Vanity; Covid-19; Chinese fashion market; Theory of Reasoned Actions (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_201

Ordering information: This item can be ordered from
http://www.springer.com/9789464630367

DOI: 10.2991/978-94-6463-036-7_201

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().