An Analysis of Internet Celebrity Economy Development Status in the Self-media Era

Xiaoge Duan (), Lihong Du and Teng Zhang
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Xiaoge Duan: Xi′an Institute of High Technology
Lihong Du: Xi′an Institute of High Technology
Teng Zhang: Xi′an Institute of High Technology

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1553-1556 from Springer

Abstract: Abstract In recent years, the Internet celebrity industry has developed rapidly. However, there have been various problems that continue to bring it to the forefront. How long can the Internet celebrity economy be “popular”? This paper analyzes the basic model and development problems of the Internet celebrity economy, and puts forward reasonable suggestions for the current development of the Internet celebrity economy, which is of great significance for promoting the reasonable and healthy development of the Internet celebrity economy.

Keywords: Internet celebrity economy; Development status; Development Strategy (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_231

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DOI: 10.2991/978-94-6463-036-7_231

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