A Brief Overview of the Relationship Between Green Ecological Economy and Political Marketing Competitiveness

Jinling Chen () and Zhongyi Bao ()
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Jinling Chen: Zunyi Medical University
Zhongyi Bao: Zunyi Medical University

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1647-1650 from Springer

Abstract: Abstract In today's era of rapid economic development, ecological and environmental protection is an issue that can not be ignored. In particular, the emergence of a new global economic phenomenon, namely “green” ecological economy, has led to the formation of new branches of knowledge, such as “environmental management”, “environmental (organic) marketing” and so on. The overall role of safety and import substitutes in the organic consumer goods market, especially in the food packaging market, has been strengthened. The purpose of this work is to study the theoretical and methodological aspects of “green ecological economy” and marketing and their relationship. To obtain a large number of practical data on organic food consumer behavior and its relationship with the packaging of these products. The author conduct a comprehensive interdisciplinary research on the food market by using the method of monograph research, and conduct a field research by using the comparative analysis method.

Keywords: Ecological economy; Global trends; China's green economy competitiveness; Evaluation criteria (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_245

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DOI: 10.2991/978-94-6463-036-7_245

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