Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example

Guangxuan Wu (), Weiqun Wang and Liang Xu
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Guangxuan Wu: Zhuhai Institute of Science and Technology
Weiqun Wang: Shandong University
Liang Xu: Qingdao Weiming High School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1684-1689 from Springer

Abstract: Abstract E-commerce, as a mainstream business model in the 21st century, has developed rapidly in China in the past two years. Various shopping websites have provided consumers with a large number of goods. However, the logistics management system is not perfect enough to keep up with the development speed of e-commerce, forming a delivery bottleneck. Based on this, this paper takes Meituan as an example and analyzes the cost control effect of Internet enterprises from three aspects, such as procurement, logistics and marketing, then summarizes its problems, and finally proposes corresponding cost control countermeasures by combining relevant information.

Keywords: Internet enterprise; Cost control; Meituan (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_252

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DOI: 10.2991/978-94-6463-036-7_252

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