Analysis of Coffee Supply Chain Crisis in China and Recommendations for Large Domestic Coffee Companies

Yimeng Chen (), Ence Luo, Xihan Xiao, Xiting Wu and Jia Li
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Yimeng Chen: Shanghai University, SHU-UTS SILC Business School
Ence Luo: Qingdao Weiming School
Xihan Xiao: Chongqing Jiangbei Bachuan Quantum School
Xiting Wu: Shanghai International United School-Jiao Ke Campus
Jia Li: Business School of NingboTech University, NingboTech University

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 172-180 from Springer

Abstract: Abstract The general increase in coffee prices in the Chinese market is mainly caused by the coffee bean supply crisis. This paper explores the global shortage and delays of coffee beans, which can be explained mostly by natural disasters, transportation crises, and labor shortages. This paper also analyzes the external environment of large coffee retailers in China via Porter’s 5 Forces, taking Starbucks as a sample. To alleviate the coffee supply chain crisis exerted on domestic large coffee retailers, recommendations are made based on the external environment analysis. The specific solutions proposed for large-sized coffee retailers are to expand inventories and to diversify the sources of coffee bean supply.

Keywords: Supply chain; coffee beans; large coffee retailers; Five Forces Model (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_26

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DOI: 10.2991/978-94-6463-036-7_26

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