Analysis of Enterprise Marketing Strategies in New Media Era

Tianyuhan Jiang ()
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Tianyuhan Jiang: SANNEW SCHOOL

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1816-1820 from Springer

Abstract: Abstract With the development of science and technology, contemporary society has entered the era of new media. Compared with traditional media, new media has great advantages in terms of communication results and efficiency, and therefore has a great impact on the marketing environment of enterprises. In the new network market, enterprises must continue to innovate marketing ideas and marketing strategies to adapt to the requirements of new media, which leads to a sharp rise in market competition. Then it is particularly important to combine new things with the needs of target customer groups to create innovative and effective marketing strategies. At the same time, maintaining the brand image can help the enterprise grow over time.

Keywords: New Media Era; Marketing Strategies; Big Data; Target Customers; Challenges (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_271

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