Exploring the Market Opportunity for Healthy Semi-finished Meals in China

Qichao Zheng (), Jiayi Wang (), Liting Liu (), Jia Hu and Ruoxuan Zhao ()
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Qichao Zheng: Shandong University, Business School
Jiayi Wang: Zhejiang Zhoushan High School
Liting Liu: Shanghai DTD Academy
Jia Hu: North Cross School
Ruoxuan Zhao: Ruoxuan Zhao, University of Bristol

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 1821-1826 from Springer

Abstract: Abstract Semi-prepared meal delivery services have been attracting attention in China due to its convenience and affordability. In China this market has great potential, estimated to grow to 516.5 billion yuan by 2023. One of the challenges faced by suppliers in this industry is matching specific meals with customers dietary needs and preferences. This paper seeks to explore consumers’ dietary and health related needs in this market, while proposing a third-party app which focuses on helping match customers and suppliers in the semi-prepared meal market. We look to test the desirability and feasibility of this solution by way of a survey of consumers and interviews with suppliers. We find that both consumers and suppliers would be willing to use this solution, in order to overcome costly challenges that presently limit the growth in this market.

Keywords: Semi-finished food; health food; pre-made food; E-commerce platform; prefabricated food (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_272

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DOI: 10.2991/978-94-6463-036-7_272

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