Research on the Impact of the COVID-19 Epidemic on the Development of the FMCG Industry

Hengrui Li ()
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Hengrui Li: Tianjin University of Commerce, Cooperative School of International Education

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 197-202 from Springer

Abstract: Abstract The outbreak and popularity of COVID-19 has brought a major blow to the global economy. Various industries have also been affected to varying degrees. The change of the FMCG industry closely related to people's daily life is worthy of attention and research. In this paper, based on the two perspectives of consumer behavior and sales volume of the main business in the FMCG industry, combined with the methods of data analysis and comparative analysis, we study the change characteristics before and after the outbreak of COVID-19. The research results show that the outbreak and popularity of COVID-19 have prompted consumers to gradually switch their consumption channels from line to line, and have created a new consumption pattern, the O2O mode. The overall sales volume of the FMCG industry has been reduced and the sales volume varies in different consumer goods markets. This research provides basic research directions and ideas for scholars in related fields, and provides future development direction for business entities in FMCG industry, as well as consumer information and emerging channels for consumers.

Keywords: FMCG industry; COVID-19; Consumer behavior; Consumption sales (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_29

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DOI: 10.2991/978-94-6463-036-7_29

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