Impact of the COVID-19 Pandemic on the Catering Industry: Take the Chinese Catering Industry as an Example

Tongwei Duan, Dailin Yuan () and Shengtao Zhang
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Tongwei Duan: Beijing Jiaotong University, School of Traffic and Transportation
Dailin Yuan: Monash University, Business and Economics
Shengtao Zhang: Jinling High School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 9-14 from Springer

Abstract: Abstract As the Covid-19 spreads wildly in China in early 2020, due to the widespread worry about infecting the COVID-19 and the government policy, the Chinese catering industry has been huge damaged. Many catering companies, especially small and micro catering companies, are facing problems such as revenue reduction, raw material difficulties, capital chain interruption et al. during the COVID-19. Therefore, this research aims to propose some strategies for the current problems of the Chinese catering industry and the impact of the COVID-19, as well as expect that can help catering companies get out of the predicament and increase their revenue. This research analysis some Chinese catering companies with higher revenue than the average revenue during the COVID-19 period. Find out the differences between these companies and other general catering companies through data analysis as well as comparison, then conclusion the differences between them. Finally, the three strategies of “Diversified operating model”, “Increasing the standard of entering catering industry”, and “Robot replacement Attendant Program” respectively are obtained. In general, the research provides some opinions and strategies for Chinese catering companies to increase revenue during the spread of the COVID-19, as well as be expected to provide some reference for the recovery of the catering industry around the world.

Keywords: COVID-19; Catering industry; impact; strategies (search for similar items in EconPapers)
Date: 2022
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DOI: 10.2991/978-94-6463-036-7_3

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