The Influence of Online Web Reviews on Consumers’ Purchase Intention

YiHan Hu ()
Additional contact information
YiHan Hu: RDFZ Chaoyang Branch School

A chapter in Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), 2022, pp 276-282 from Springer

Abstract: Abstract Consumers’ willingness to buy is usually influenced by many factors, and online reviews have become one of the most important influencing factors. This paper uses literature research and simple case studies to describe the definition, classification, and development process of online reviews, and then analyzes the mechanisms by which online web reviews influence consumers’ purchase intentions, and in doing so, summarizes the significance of this influence of online web reviews for companies and consumers.

Keywords: online reviews; consumer purchase intention; case study (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:advbcp:978-94-6463-036-7_41

Ordering information: This item can be ordered from
http://www.springer.com/9789464630367

DOI: 10.2991/978-94-6463-036-7_41

Access Statistics for this chapter

More chapters in Advances in Economics, Business and Management Research from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().